Our First Store Opening - Meet our Williamstown Store

Friday 6th September marked a special milestone at Yarra Trail – celebrating the opening of our first stand-alone store. Located in the heart of Williamstown, we gathered for a morning of champagne and mingling with special guests, including the man who started it all—Yarra Trail’s founder, Tom Latham.

Tom shared the incredible journey of the brand, reflecting on its history, evolution, and commitment to high-quality, relaxed Australian style. It was an honour to have Tom personally cut the ribbon to mark the official opening of the store, alongside our Head of Design, Kerryn.

Stepping inside the new Williamstown store is a special experience in itself. With beautiful, nature-inspired artwork, spacious change rooms, and thoughtfully curated fixtures, the store exudes a sense of home and warmth, reflecting the relaxed yet stylish nature of our brand. Our dedicated store development and visual merchandising teams have worked tirelessly to create this inviting atmosphere, ensuring that every customer feels welcome from the moment they walk through the door.

We’re thrilled to bring the Yarra Trail experience to Williamstown. Keep an eye out for more stores to open soon.